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Katrien Smets




Fashion is something I was very much into since childhood. I loved going to scouts in my newest pants and was obsessive about my outfit every day. I loved knitting and crocheting and could stare for hours in front of a shop window dreaming of the latest shoes, preferably with a bit of glitter.

I oddly enough graduated as a lawyer but my real interests and creative heart took me down a totally different path. After a few years of soul-searching in Paris and LA, I came back to Belgium when I got a job as an editor for television. During a professional side hustle as a press officer at a fashion agency, I also discovered my love for writing.

Then I started working as a freelance presenter and it was during the many interviews and people I met that I became inspired to start doing social and sustainable business. One sleepless night at full moon, I felt it was time to bring my passions and experiences together into one concept and, with no real plan, I started my own sustainable fashion label.

So, no sooner said than done.

I also love sharp pencils, fluffy blankets, black tea with organic honey and the Portuguese rocks.

Life motto: Follow your heart, find your art.

With love,


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